March 22 2013
Dublin Airport Authority (DAA) has won a second award for its innovative use of social media.
DAA picked up the Communications Award at the 2013 Irish Logistics and Transport Awards last night, having showcased Dublin Airport's social media activity in the awards entry. The award recognises the best use of communications in the Irish logistics and transport sectors during 2012.
The judges were impressed by Dublin Airport's significant position on Twitter, the very high engagement levels that the airport generates on its Facebook page, and Dublin Airport’s use of new social media channels such as Pinterest, SoundCloud and Instagram.
Dublin Airport’s entry for the awards also highlighted its social media campaign to support the DAA’s sponsorship of Dubliners at the 2012 Dublin Theatre Festival.
“We are delighted to have won the Communications category at the ILTAs for Dublin Airport’s use of social media,” said DAA Public Affairs Director, Paul O'Kane. “Social media allows us to connect directly with our customers and we find that Twitter in particular is an excellent tool for swiftly disseminating key information to passengers and to other key stakeholders.”
The ILTA award is the second honour for DAA’s social media activity in recent months. Last December, Dublin Airport’s Twitter feed was named Best Airport Twitter Feed in the world in the Moodies, the world’s first airport-specific digital, mobile and social media awards.
Dublin Airport’s social media channels include its Twitter feed, which is a top five airport Twitter account worldwide in terms of follower numbers, a fast-growing Facebook presence, and accounts on Pinterest, Instagram, SoundCloud, YouTube, LinkedIn and Google+.
Above: A selection of Dublin Airport's social media sites - Facebook, Twitter, Pinterest and Instagram
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