September 30 2013
Dublin Airport Authority (DAA) will be tweeting for Godot over the next three weeks with a multi-layered social media campaign to support its sponsorship of the 2013 Dublin Theatre Festival (DTF).
DAA is sponsoring the Gare St Lazare Players Ireland/DTF production of Samuel Beckett’s Waiting for Godot, which is expected to be one of the highlights of this year’s festival.
Dublin Airport will use Twitter, SoundCloud, Instagram, Facebook and Pinterest to promote the production and the festival in general. DAA has also installed soundbooths at Terminal 1 in Dublin Airport playing audio podcasts on the theme of waiting.
Daily audio clips from the Gare St Lazare Players production of ‘Waiting For Godot’ are also being released on the airport’s SoundCloud account. Competitions to win theatre tickets and shopping vouchers for The Loop will run on Dublin Airport's Twitter, Facebook and Instagram sites.
“We are delighted to be a Presenting Partner for this year’s Dublin Theatre Festival and are looking forward to bringing some theatre to the airport with our ‘Where is Godot’ promotion and the supporting social media campaigns and competitions,” said DAA Public Affairs Director Paul O’Kane.
This week, a bowler-hat wearing ‘chauffeur’ will be at arrivals in either Terminal 1 or Terminal 2 at certain times of the day holding a plain white sign saying ‘Godot’. Dublin Airport will tweet to alert people to the chauffeur’s presence and to win theatre tickets or shopping vouchers members of the public will have to approach him or her saying “I’m Godot”.
“The phrase Waiting for Godot has entered the public consciousness and hopefully arriving passengers and meeters and greeters will smile at the slightly surreal joke,” O’Kane added. Dublin Airport has 50 theatre tickets and 25 shopping vouchers to be won at the airport this week.
The ‘Where is Godot’ campaign also includes a social media photographic competition to win return flights to Paris – where Beckett wrote Godot and the play was first performed 60 years ago – courtesy of Aer Lingus, and a €200 airport shopping voucher from The Loop.
The theme of the competition is ‘Who Is Waiting For You’ and to enter participants simply take a photograph of whoever or whatever is waiting for them and share it via Twitter or Instagram with the hashtag #whoiswaitingforyou.
“It can be a husband, or a wife, a son or daughter or perhaps even a beloved family pet,” said O’Kane. “They can be waiting at the airport or anywhere else for your return.”
‘Where is Godot’ is Dublin Airport’s second major social media campaign to promote its sponsorship of the arts. Last year’s Dubliners@DublinAirport campaign won a Business to Arts Award and was nominated for four other awards.
The New York Times has described Waiting for Godot as “the most important play of the 20th Century”. This new production by Gare St Lazare Players Ireland coincides with Godot’s 60th anniversary.
During this year’s Theatre Festival Dublin Airport will also host two ‘While You Wait’ listening stations, which will allow passengers to listen to one of 12 short podcasts on a waiting-related theme. ‘While You Wait’ was produced by London-based theatre company Fuel and includes podcasts on waiting to be born, waiting for a cancer diagnosis and waiting in the hairdressers.
Pictured above: DAA employee Cormac O'Suilleabhain getting into character.
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