July 24 2013
Dublin Airport Authority (DAA) is delighted to have been shortlisted for a Business To Arts Award for its Dubliners @DublinAirport campaign which highlighted the company’s sponsorship of the Dublin Theatre Festival (DTF).
DAA has been a sponsor of the Theatre Festival since 2007, but last year for the first time created a specific campaign around its sponsorship of the event.
DAA sponsored The Corn Exchange/DTF production of Dubliners by James Joyce and created a month-long promotion – Dubliners @DublinAirport - to celebrate both the show and the sponsorship.
The Dubliners campaign made innovative use of social media to showcase an arts sponsorship, as Dublin Airport posted daily Dubliners excerpts on SoundCloud, and used Pinterest, Twitter and Facebook to highlight the promotion. During the campaign, 150 free copies of Dubliners were left at the airport for passengers to pick up and those who tweeted back pictures of the book on its travels could win prizes such as tickets for the show.
DAA has been shortlisted in the Best Long-Term Partnership category for its overall sponsorship of the Theatre Festival and specifically for its Dubliners @DublinAirport campaign. This is the fifth awards nomination for The Dubliners @DublinAirport campaign.
The Business To Arts awards will be held at the Bord Gáis Energy Theatre in September and the Awards will be presented by the Minister for Arts, Heritage & The Gaeltacht, Jimmy Deenihan TD.
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