September 12, 2018 Back to all news

Simple initiative to help the 4,000 people who “lose” their cars

About 4,000 customers of Dublin Airport’s long-term car parks forgot where they had parked their car last year and needed help to find their vehicle. 

To help customers remember where they parked, Dublin Airport has introduced a simple initiative of a colour coded luggage tag, which includes space to fill in the zone and row where the car is parked.

The tags are colour coded to represent the airport’s three long-term car parks and are located  at the shuttle bus stops in the red, green and blue car parks.

“We have almost 19,000 long term car parking spaces and, on average our car park team receives 11 calls per day from customers who have forgotten where they have parked their car,” said daa Chief Communications Officer Paul O’Kane.

“Some passengers are in a heightened state of excitement or anxiety trying to remember everything before they travel so it’s perhaps understandable that they forget where they have parked their car by the time they have returned to Dublin Airport. 

“As a consequence, our car park colleagues came up with a simple solution to help our customers remember where they have parked. All they have to do is pick up the coloured coded luggage tag at the bus stop in the car park and note down the zone and row where they have parked. Even if customers don’t take the tags, it encourages them to remember where they have parked and maybe take a note or a picture on their phone.” 

Customers that use the award-winning Dublin Airport app can also Geotag where they have parked their car.

“We had a very positive reaction to this initiative, the simplicity of this has really appealed to our customers,” O’Kane added.

So far this year, more than 18 million passengers have travelled through Dublin Airport, which is a 6% increase over the same period last year. More than one million additional passengers have been welcomed during the first seven months of the year.

Dublin Airport has flights to 195 destinations in 42 countries, operated by 56 airlines.

Image above: Car park luggage tags located at all long term car parks to help customers remember where they have parked.